In this episode, Justin Kwong, founder and CEO of ISM, shares how to overcome 6 main hurdles to disruptive marketing that most businesses face:
- How the best disruptive marketing practices start with solving your own problem.
- How to identify competitive weaknesses.
- Zeroing in on where your audience hangs out.
- When and how to humanize the brand.
- Building a culture around creating awesome customer service and customer experiences.
- Looking for customer success in customers narratives.
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com