How to pick B2B marketing KPIs that deliver insights and drive business growth
- E137
- 56:10
- April 3rd 2021
In this episode, Mike Krass the co-founder and CEO of MKG Marketing, a full-service digital agency that helps clients get found through transparent and measurable digital marketing, shares his thoughts around marketing KPIs and how they can be used to drive predictable business growth. Insights he shares include:
- Why Mike decided to start his own agency
- Why he has developed the skill of listening closely and asking very direct questions
- How best to approach conversations around proposed partnerships to reveal what may be unsaid
- Are marketing KPIs the best metrics of achieving business outcomes
- Do businesses that don't measure the ROI of all their marketing activities still exist
- Why do businesses often not measure their marketing activities? Is it an awareness or knowledge issue
- How Mike bridges the gap between marketing KPIs and business results when working with clients
- Examples of marketing KPIs that work for a business
- How to distinguish between vanity metrics and metrics that add value to business growth?
- How to increase the size of your total addressable market once you have gone through your initial pool of ideal customer profiles
- What marketing KPIs to use to track progress given the many different platforms being used today
- How to ensure automation serves your marketing KPIs and personalized communication needs
- and much more
Discover more - https://www.sproutworth.com/b2b-marketing-kpis-that-drive-business-growth/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com