How to pick B2B marketing KPIs that deliver insights and drive business growth
- E137
- 56:10
- April 3rd 2021
In this episode, Mike Krass the co-founder and CEO of MKG Marketing, a full-service digital agency that helps clients get found through transparent and measurable digital marketing, shares his thoughts around marketing KPIs and how they can be used to drive predictable business growth. Insights he shares include:
- Why Mike decided to start his own agency
- Why he has developed the skill of listening closely and asking very direct questions
- How best to approach conversations around proposed partnerships to reveal what may be unsaid
- Are marketing KPIs the best metrics of achieving business outcomes
- Do businesses that don't measure the ROI of all their marketing activities still exist
- Why do businesses often not measure their marketing activities? Is it an awareness or knowledge issue
- How Mike bridges the gap between marketing KPIs and business results when working with clients
- Examples of marketing KPIs that work for a business
- How to distinguish between vanity metrics and metrics that add value to business growth?
- How to increase the size of your total addressable market once you have gone through your initial pool of ideal customer profiles
- What marketing KPIs to use to track progress given the many different platforms being used today
- How to ensure automation serves your marketing KPIs and personalized communication needs
- and much more
Discover more - https://www.sproutworth.com/b2b-marketing-kpis-that-drive-business-growth/
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy