How to position your business for greater traction and to drive growth

Lowell is the CEO & Founder of Traction Advising which specializes in helping B2B SaaS companies with >$5M ARR get acquired.

Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO, and Global VP Rockwell. He’s a Global Mentor, Investor, Board member, and CEO coach.

His current business Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell. “No one hires accountants to sell products so why hire them to sell a company?” Selling/Marketing a small SaaS company is more like selling a technology product than selling a financial instrument.

With the company's buying/selling experience of more than 30 organizations, he knows what internal stakeholders need to approve a transaction. As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success.

In this episode, he shares how we can position our business for greater traction and to drive growth. Insights he shares include:

• Why do business owners want bankers to help to drive the sale of their business
• Why having bankers drive the process is wrong
• Why relationships matter and how to best build them
• Misconceptions or stumbling blocks when it comes to evaluating a company
• Factors most businesses do not take into consideration when selling a business
• Financial vs. Strategic: Understanding why SaaS buyers buy
• Apart from due diligence when buying a SaaS business what technical aspects Lowell keeps an eye out for
• and much much more ...