In this episode, Alban Brooke, Head of marketing at Buzzsprout (a podcast hosting platform) and host of the podcasts “Buzzcast” and “How to start a podcast” shares how to promote your podcast. Insights he shares include:
- What most businesses misunderstand about podcasting
- The best way for B2B companies to approach podcasting
- How to approach monetizing a podcast
- How B2B companies should brand their podcast
- How to build your podcast audience and grow the know, like and trust factor
- The best ways to leverage podcasts for promoting your business
- How to promote your podcast - key areas to keep in mind
- How to approach podcast SEO
- Is it best to include a podcast transcript
- Why content repurposing can pay big dividends
- How to approach the issue of making your podcast as accessible as possible to as many listeners as possible
- How to use social media channels to increase visibility of your podcast content
- Is your audience be experiencing podcast shock if so how to handle it
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com