How to rank higher on Google in 2022 and spur business growth fast
- E244
- 52:27
- April 16th 2022
Jon Lightfoot is the Founder & CEO of Strategic SEO Solutions (SSS). He has over 20 years of marketing experience in both brand-side and agency-side.
Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500, and startups alike.
He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine.
In this episode, Jon shares how we can rank higher on Google and spur business growth fast. Insights he shares include:
- Why is SEO so misunderstood
- Why Jon believes Google has made its algorithm easier to understand
- How do you create content that ranks for keywords and yet is valuable to readers with examples
- What does building authority have to do with SEO
- How do we rank on Google fast
- How to rank higher on Google
- How to rank higher on Google by investing in thought leadership
- How to rank higher on google for multiple terms from a single piece of content
- How Jon suggests we approach link building
- How to look at competitors as look to rank higher on Google
- How to get your audience to spend more time on your content
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com