How to run marketing experiments the right way to drive growth (lessons from million dollar ad budgets)
- E280
- 47:43
- August 24th 2022
Paul Rakovich is the founder of Clicks and Clients, and has become the go-to expert for anybody looking to scale their company with Facebook Ads.
Paul often manages clients spending upwards of $1 million per month on Facebook ads which has brought him on to the Inc. 500 fastest-growing companies list.
More than that, Paul seeks to support and encourage entrepreneurs who are hitting that plateau or just want to scale up as fast as possible.
In this episode, he shares his insights and lessons from running marketing campaigns and million-dollar ad budgets. He also shares how we can run marketing experiments the right way to drive growth. Insights he shares include:
- Why do we need to be open to experimenting
- How to facilitate the mind-shift required to be open to experimenting
- How to approach experimenting - value propositions for various segments
- The need for a strategy and content governance in running marketing experiments effectively
- The difference in approach and insights from spending $10k/mo vs. $100k/mo vs. $ 1 million/mo in Facebook ads
- How to best marry the ideas of scaling business growth and marketing experiments to aid growth
- How Paul facilitates clients' learning and progression to adopt more of a lifetime focus with their customers
- Leading and lagging indicators to determine the success of marketing experiments
- The psychology that comes into play with successful marketing experiments
- Lifetime value perspective vs a focus on short-term ROI gains and customer retention
- How Paul recommends we come up with marketing experiment ideas
- and much much more ...
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