How to scale a service business that moves from local to global reach
- E185
- 43:15
- September 22nd 2021
Marko Hozjan is the CEO and Co-founder of translation startup TAIA.
A serial entrepreneur with eight company launches under his belt, Marko has a background that spans everything from economics and leadership, to language teaching and…sailing. In his view, translation offers the opportunity to build a company on tech and scale a business.
In this episode, he shares how to scale a service business that moves from local to global reach. Insights he shares include:
- How TAIA was born
- How to scale a service business by setting the right culture
- How to scale a service business by using a localization strategy
- How to stand out amongst your competitors in a highly commoditized market
- How Marko and his team have driven predictable growth at TAIA
- How Marko has been able to persuade people that machine translation is not as bad as is commonly believed
- Use cases for machine translation in the B2B Space
- Key growth factors for TAIA given their numerous use cases and customer personas
- The role of motivation 3.0 in growing Taia
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
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