How to shorten the sales cycle and drive growth easily

E334
46:53
March 4th 2023

Discover the secret to shortening the sales cycle and easily growing your business!

"It is okay to disqualify. However, it is better to get them out quicker than spend a waste a bunch of time trying to get them to close or worse yet, actually closing them and then having a headache that you can't get rid of." - Kevin Snow.

Kevin Snow is the founder and CEO of Time On Target, an Army veteran, entrepreneur, sales expert, and technology gate. He has helped businesses close over $150,000,000 in new business by leveraging existing relationships and better communicating their products' differentiating benefits.

Kevin Snow is a Captain in the Minnesota National Guard and worked for a networking organization with over 50 chapters and 1500 members. When other regions asked him to teach them how to launch groups, Kevin founded Time on Target so he could take money for his services.

After returning from deployment in Kuwait, Kevin realized he needed to create a scalable business and began consulting on process development and automation for businesses. He also trained businesses to shorten the sales cycle and drive growth quickly.

Kevin's superpower as an introvert was that he asked excellent questions and strategized processes, enabling businesses to move clients from not knowing them to being their best customers. His closure mindset also allowed him to disqualify prospects while providing a fallback position. This made Kevin the go-to person for entrepreneurs to learn.

In this episode, you will learn the following:

Why we should stop going for the close but go for the closure instead
How to close 80% of your sales in 1 meeting
How to evolve sales conversations for an educated buyer
How to use automation to accelerate the sales cycle
How Kevin Snow transformed his job into a scalable business
Strategies for moving clients from not knowing you to being your best customer
The benefits of disqualifying prospects and networking with competitors
And much, much more...

Predictable B2B Success

If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.

Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.

Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.

What you will walk away with every episode:

Operating frameworks for building predictable revenue pipelines
Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
Strategies that compound across your organisation, not one-off tactics that fade

Why 500+ episodes and a 5.0-star rating?

This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.

Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.

Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.

Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.

Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy