How to stand out from the crowd with business proposal optimization to win more clients artwork
Predictable B2B Success

How to stand out from the crowd with business proposal optimization to win more clients

  • E350
  • 42:27
  • April 29th 2023

Are you stuck in a rut trying to create winning proposals but getting no results? You've been told to systematize processes and productize services, but you need help to get it to work. Discover a new approach to crafting effective proposals to win clients and foster long-term relationships.

In this episode, you will be able to:

  • Tackle the tough world of proposal creation with the help of innovative software.
  • Cultivate a harmonious team dynamic geared toward producing successful proposals.
  • Adopt productization practices to repeat sales triumphs effortlessly.
  • Delve into the importance of perfecting your proposal processes and workflows.
  • Forge genuine relationships and instill confidence with thorough proposal presentations.

Joe Ardeeser is a seasoned entrepreneur with a passion for streamlining business processes. With over 20 years of experience in the industry, Joe has worked with notable brands such as T-Mobile and Scantron, honing his sales and proposal writing skills.

In 2008, Joe founded a digital agency that eventually morphed into a successful SaaS business. As a systems builder, Joe is dedicated to creating repeatable patterns and making things as efficient as possible for customers.

Some areas we explore in this episode include:

  • Implement interactivity in proposals to build trust and enhance communication with potential clients.
  • Consider using line item upsells and down-sell opportunities to provide clients with tailored pricing options.
  • Develop a solid scope of work based on the client's specific needs and preferences.
  • In proposals to plant seeds for future business opportunities, incorporate additional items or services for future consideration.
  • Ensure that sales representatives thoroughly understand the products or services offered to convey client requirements to the proposal team accurately.
  • Utilize software solutions like Smart Pricing Table to create interactive, customizable proposals that stand out from the competition.
  • Invest in systems and processes to ensure efficiency and effectiveness in proposal creation and management.
  • Continuously analyze and improve the proposal process to ensure success in winning new business.
  • And much, much more.


Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com