How to tackle lead nurturing challenges backed by data to drive growth
- E331
- 37:57
- February 22nd 2023
In this podcast episode, Vin Turk, a computer engineering expert, uses his technical know-how to create a revolutionary platform for marketers to connect with the right business professionals and drive compelling outcomes, despite the complexity of the ever-evolving marketing technology landscape.
You will learn how to create an effective lead-nurturing program that drives conversions to overcome lead-nurturing challenges.
"Let's build a better mousetrap, let's take them to the finish line, leveraging their content, already knowing who they want to connect with, and we'll handle everything else. So it's like a burden off of their shoulders."
Vin Turk is the Co-Founder and Chief Operating Officer at Madison Logic, a global ABM platform that empowers sales and marketing teams to convert their best accounts faster.
With over 15 years of experience in digital media platforms, Vin is an expert in business community processes and disaster recovery solutions. He is also an advisor to several internet startups in New York City.
Vin Turk worked with many technology brands producing content and collecting business card information from prospective accounts. He decided to develop a better platform to take them to the finish line and simplify the process for marketers. This led him to form Madison Logic, and he soon realized the complexity of marketing technology. He understood the need to simplify how tools connected and to focus on data points that drove improvement and outcomes.
With the help of teams in his organization and the right tools, Vin Turk shifted to an account-based marketing mindset, prioritized data points, and measured revenue and pipeline to bring teams together and reach success.
In this episode, you will learn the following:
- Why setting the right expectations is important when it comes to leveraging content to fuel your pipeline
- How to set the right metrics and engagement outcomes
- How to build efficiency in your systems and content production and content marketing
- Why content curation is a problem for most companies
- Leveraging data to drive improved outcomes in marketing
- The shift from lead-centric to account-based marketing
- Aligning marketing objectives and metrics with revenue and pipeline
- And much, much more ...
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy