How to write a compelling brand story that boost business growth
- E54
- 47:31
- June 17th 2020
In this episode, Steve Brown, the CEO of ROI Online, shares how to write a compelling brand story that engages future customers in their buying journey. Insights he shares include:
- How most business owners waste their marketing budget
- What are the four crucial components every brand needs to succeed
- The problem businesses have in being able to communicate effectively and why
- What is a brand story and how can it help address the communication problem
- How does the hero's journey help in developing a brand story
- How to get leadership buy-in to create a compelling brand story
- How to write a brand story that is compelling and continue to produce more stories for the business
- Why every piece of content needs to fall into one of seven buckets as identified in your brand script
- How to write brand stories that solve the challenge of creating consistent content production problem and show the human side of your business
- How to tell compelling brand stories via a podcast
- In what ways can the brand story be used apart from being used on a website
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com