How to write a compelling brand story that boost business growth
- E54
- 47:31
- June 17th 2020
In this episode, Steve Brown, the CEO of ROI Online, shares how to write a compelling brand story that engages future customers in their buying journey. Insights he shares include:
- How most business owners waste their marketing budget
- What are the four crucial components every brand needs to succeed
- The problem businesses have in being able to communicate effectively and why
- What is a brand story and how can it help address the communication problem
- How does the hero's journey help in developing a brand story
- How to get leadership buy-in to create a compelling brand story
- How to write a brand story that is compelling and continue to produce more stories for the business
- Why every piece of content needs to fall into one of seven buckets as identified in your brand script
- How to write brand stories that solve the challenge of creating consistent content production problem and show the human side of your business
- How to tell compelling brand stories via a podcast
- In what ways can the brand story be used apart from being used on a website
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