How to use a B2B Facebook marketing strategy that dramatically improves your ROI

E31
50:46
January 22nd 2020

In this episode Adam Sands, CEO and founder of Roofing Business Partner shares how you can use a Facebook marketing strategy to predictably grow your business and dramatically improve your ROI. Insights he shares include:

How to create a lead generation process that positions you as an authority in your industry
Why use Facebook as opposed to other platforms
How to use top of funnel videos for an effective B2B Facebook marketing strategy
How to create engaging videos for your Facebook marketing strategy that captures your target audience’s attention
How to get your target audience to self-identify in order to continue marketing to them
How to deal with people’s objections through your Facebook marketing strategy
The best ways to retarget your audience offline
Plus how to use an offline retargeting pixel to boost your Facebook marketing strategy results

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com