How to use a price positioning strategy to grow your business
- E62
- 38:02
- July 15th 2020
In this episode Paul Klein, founder of paulklein.net, shares insights into how you can use a price positioning strategy to grow your business.
Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business. Insights he shares include:
- How a business should position its brand
- Why we should set our prices to match the perception of the brand
- How companies can use a price positioning strategy
- Should your business be offering customized pricing
- How a price positioning strategy furthers a customer-centric focus
- How a value conversation can help your price positioning strategy
- How your competitors can influence pricing
- How to demonstrate value associated with your price tag in a proposal
- How best to use scarcity to encourage urgency in making a purchase
- How to use anchoring and options in your pricing strategy
- Why you need a high degree of personal resilience to find success with your price positioning strategy
- Why you should review deals that have been won and lost
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com