How to use a product-market fit framework to boost growth artwork
Predictable B2B Success

How to use a product-market fit framework to boost growth

  • E78
  • 52:48
  • September 9th 2020

In this episode, Luke Szyrmer, an innovation consultant and author of the bestseller - Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day shares how to How to use a product-market fit framework to boost growth. Insights he shares include:

  • How to find product-market fit
  • Luke's product-market fit framework
  • How Luke's product-market fit framework differs from the lean product process
  • Why achieve product-market message fit as opposed to product-market fit
  • Why we also need to ensure product-owner fit
  • How does the hero canvas help understand the customer mindset
  • What framework can we use to ensure product-market message fit
  • How to prioritize our sources of validation
  • How to clearly identify our buying audience and offer in order to launch to success
  • and much more

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at