How to use a profitable Google AdWords strategy to drive growth
- E30
- 58:04
- January 15th 2020
In this episode, Mike Rhodes, the founder and CEO of WebSavvy shares insights into using a profitable Google AdWords strategy to drive your business growth. Insights he shares include:
- The one strategy that drives business growth for WebSavvy
- How a business should decide if a Google Adwords strategy is worth investing in
- How to decide the best channels to remarket to your visitors
- How to reduce the learning curve when crafting your Google AdWords strategy
- How to remain profitable with your ad campaigns
- How to run ad campaigns for cheaper
- What you can learn from the competition and how to create wins despite their efforts
- Why you need to pay attention to machine learning and how it will affect your Google AdWords strategy
- Why you should think about your business as a data business to achieve your business objectives
- How to differentiate your business when the playing field is levelled because of AI and data (irrespective of your Google AdWords Strategy)
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com