How to use case studies for sales and actually boost business growth

Anfernee Chansamooth is the founder of Simple Creative Marketing a content creation agency.

Anfernee has done everything from being a team leader at a large corporate call center, to project management, sales consultant, and marketing advisor in various large and small organizations, to blogging, teaching salsa, volunteering with a kids charity, to speaking and other advisory roles with startups. Anfernee has through his experiences developed a deep understanding of psychology and human behavior, what drives people, and the power of telling one's story.

In this episode, he shares his insights into how we can use cases studies for sales and actually boost business growth. Insights he shares include:

• What is a case study
• What is the value of case studies for sales
• When and how to use case studies in the sales process
• Types of case studies for sales
• Case studies vs testimonials - what's the difference?
• How to build out a case study for sales
• What not to do in crafting a case study
• Tips for how to use a case study effectively in your own business
• Why it's important, to be honest and transparent when you're telling your company story
• Examples of successful case studies for sales
• and much much more ...