How to use data to fuel app marketing strategies that drive growth
- E314
- 32:20
- December 24th 2022
Zino Rost van Tonningen is the CEO of TyrAds, a marketing agency that aims to help increase the growth of your mobile apps as well as ensure that the apps are being recommended to its target users.
Zino has 8+ years of experience and a proven track record of building and growing 8 fig businesses across the globe.
He has worked with many Fortune 500 companies and helped them succeed with their app marketing.
He has managed 7 figure marketing budgets for apps worldwide and effectively achieved client CPAs.
Zino's company builds its own automation technology for advanced marketing automation.
In this episode, he shares how we can use data to fuel app marketing strategies that drive growth. Insights he shares include:
- Why do some companies prefer to go with a no-risk CPA model as part of their app marketing strategies
- CPA model vs CPM model
- How to approach developing your app marketing strategies when starting out
- Why first-party data is going to be really important
- How to set up and prepare for first-party data now to mitigate the risks associated with upcoming changes
- The role of programmatic advertising in your app marketing strategies
- How programmatic advertising works
- How to set up programmatic advertising using data to make it really work well for you
- and much much more ...
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