
How to use influencer video marketing to boost business growth
- E44
- 47:50
- April 22nd 2020
In this episode, Daniel Glickman, CMO of wave.video, an innovative video solution for creators and small businesses and author of two books - Personalize This and Disrupt That, shares how we can use influencer video marketing to boost business growth. Insights he shares include:
- What has fueled wave.video’s growth in the past few years
- Why startups and established companies should use influencer video marketing in their growth strategy
- Why influencer video marketing is perfect for brand growth
- What holds people back form using influencer video marketing
- How to incorporate agility in your influencer video marketing strategy
- The essentials to a well develop influencer video marketing strategy
- The best ways to bring a potential influencer onboard and develop a campaign
- Can influencer video marketing disrupt a marketplace
- Should influencer video marketing and content be created for all parts of a marketing funnel?
- What we need to add to videos we create to tap into the audience’s interest and emotions
- Can influencer video marketing make a difference to retention rates
- The pitfalls that companies should avoid as they develop influencer marketing campaigns
- Influencer marketing trends to look out for
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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