How to use lean or agile marketing to boost business growth
- E11
- 26:56
- September 4th 2019
In this episode, Andrea Fryrear of Agile Sherpas dispels common misunderstandings around agile marketing and shares how you can use it to drive business growth predictably. Insights she shares include:
- How to approach agile marketing when starting out?
- How is agile marketing any different from growth marketing?
- How can agile marketing be applied in a B2B context
- How to iterate and test with agile marketing
- Can agile marketing be effectively used by smaller teams and individuals or just enterprise teams
- What are critical elements to ensure that the process works when using hybrid agile methodologies?
- How to handle teams when using agile methodologies
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com