How to use LinkedIn for business development artwork
Predictable B2B Success

How to use LinkedIn for business development

  • E23
  • 37:43
  • November 27th 2019

In this episode, Joe Apfelbaum, CEO of Ajax Union shares how to use LinkedIn for business development. Insights he shares include: 

  • Why businesses are often frustrated?
  • How to get your competitors to send you clients
  • How to approach marketing on any platform
  • How to build your know like and trust on LinkedIn
  • Why a strategy is critical to your LinkedIn business marketing
  • How to set goals for your LinkedIn business marketing
  • How to create a unique value proposition for your LinkedIn business marketing even if you are just starting out. 
  • How stories can help you connect with your target audience
  • 3 essential steps to fix your LinkedIn profile
  • How do you find and connect with future customers on LinkedIn?
  • How to easily monitor and track your progress while using LinkedIn for business development
  • The major types of posts that you should be sharing with your audience
  • How to leverage LinkedIn features to build your connections and business development opportunities
  • How to message people on LinkedIn for business development? 
  • How to be consistent in touching base with your LinkedIn network
  • The key question to creating predictable B2B success on LinkedIn

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com