How to use live chat lead generation to fuel business growth
- E38
- 44:10
- March 11th 2020
In this episode, Nelson Bruton, President and Co-Owner of Interchanges.com, shares insights into how to use live chat lead generation to fuel business growth.
Interchanges.com is a Florida based digital marketing company that has generated over $1.4 billion in revenue for their clients by helping businesses to increase conversions using live chat support. Insights he shares include:
- How to approach lead generation
- Why consider using a live chat lead generation strategy
- Considerations that businesses need to keep in mind when implementing live chat
- How to use live chat so it aids and not disrupt a customers buying process
- The one thing you need to do before deploying live chat on your website
- How to develop a live chat lead generation strategy
- Why manning live chat 24/7 can be a challenge and how to address the issue
- Pre-requisites for a website before deploying live chat
- Where live chat sits in the mar-tech stack
- What ROI you can expect from using live chat for lead generation
- and much much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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