How to use organic marketing to drive growth (by building relationships, maximizing ROI, and lowering marketing costs) artwork
Predictable B2B Success

How to use organic marketing to drive growth (by building relationships, maximizing ROI, and lowering marketing costs)

  • E406
  • 46:13
  • November 29th 2023

Are you tired of the same old sales tactics in the B2B world? Get ready to shake up your approach because, in this episode of Predictable B2B Success, we have a guest who revolutionizes how businesses connect with their audience. Join host Vinay Koshy as he sits down with the brilliant Jevon Wooden, a business growth strategist, to unravel the secrets of organic marketing and long-term relationship building. 

With his military background, Jevon Wooden brings a unique perspective to the world of coaching and consulting. He shares his expertise on engaging with your audience through captivating content, segmentation tactics to supercharge engagement, and leveraging the power of user-generated content. Jevon believes in personalization, automation, and the power of Other People's Platforms (OPP) to reach your target audience effectively. 

But that's not all! Discover Jevon's revolutionary Five Y framework for business success, and learn how to identify your business goals, leverage your resources, automate repetitive tasks, and create a flexible, sustainable, and scalable business. Plus, find out the importance of feedback loops, making people feel cared for, and the impact of delegation and automation.

Take advantage of this captivating episode as Jevon Wooden takes you to predictable B2B success.

Some areas we explore in this episode include: 

  • The importance of engagement in email marketing and Jevon Wooden's approach
  • Segmenting the audience based on engagement levels and providing extra content to highly engaged subscribers
  • The Five Y framework for business success
  • Using user-generated content, contests, and giveaways to engage the audience
  • The effectiveness of using clients and customers as influencers
  • The importance of organic marketing for lowering costs and increasing ROI
  • Strategies for goal setting and breaking down goals into short-term targets
  • Leveraging resources and creating a dashboard for tracking progress
  • The challenges faced by smaller businesses and the importance of delegation
  • The role of client feedback, automation, and employee advocacy in building a strong customer base
  • And much, much more.

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com