How to use Pinterest for B2B marketing: 10+ smart ways
- E196
- 44:18
- October 30th 2021
Alisa Meredith is a Pinterest Product Specialist at Tailwind, a social media scheduling tool for Pinterest and Instagram that helps your content get real results in less time.
She’s also the founder of Alisa Meredith Marketing in which she delivers traffic and leads to businesses with content, social, and especially visual marketing. She believes sharing ideas for how Pinterest can grow a business is thrilling and loves helping businesses that don’t have much time to spend on their marketing.
In this episode, Alisa shares how we can use Pinterest for B2B marketing to drive growth predictably. Insights she shares include:
- Why Meredith considers Pinterest to be more of a search engine than a social network.
- Why should B2B businesses consider Pinterest marketing
- How should businesses decide if Pinterest marketing is right for them
- How Pinterest can help you meet your business objectives.
- What type of content Pinterest creators are adding to the platform
- Whether Pinterest followers really matter
- How you should be thinking about story pins today
- How you should be divvying up your time creating content for Pinterest
- How to optimize for lead generation
- How to grow your follower base
- Examples of poor Pinterest B2B marketing and good Pinterest B2B marketing
- And whether repinning is still a thing
- and much much more ....
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