How to use Pinterest for B2B marketing: 10+ smart ways
- E196
- 44:18
- October 30th 2021
Alisa Meredith is a Pinterest Product Specialist at Tailwind, a social media scheduling tool for Pinterest and Instagram that helps your content get real results in less time.
She’s also the founder of Alisa Meredith Marketing in which she delivers traffic and leads to businesses with content, social, and especially visual marketing. She believes sharing ideas for how Pinterest can grow a business is thrilling and loves helping businesses that don’t have much time to spend on their marketing.
In this episode, Alisa shares how we can use Pinterest for B2B marketing to drive growth predictably. Insights she shares include:
- Why Meredith considers Pinterest to be more of a search engine than a social network.
- Why should B2B businesses consider Pinterest marketing
- How should businesses decide if Pinterest marketing is right for them
- How Pinterest can help you meet your business objectives.
- What type of content Pinterest creators are adding to the platform
- Whether Pinterest followers really matter
- How you should be thinking about story pins today
- How you should be divvying up your time creating content for Pinterest
- How to optimize for lead generation
- How to grow your follower base
- Examples of poor Pinterest B2B marketing and good Pinterest B2B marketing
- And whether repinning is still a thing
- and much much more ....
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com