How to use podcasting as a powerful customer acquisition strategy
- E36
- 33:50
- February 26th 2020
In this episode, James Mulvany, founder of Radio.co a live streaming and radio management platform and Podcast.co a platform for publishing and distributing podcasts shares how he uses podcasting to help brands and entrepreneurs tell their story. Insights he shares include:
- Why use podcasting as a business development strategy
- How should businesses in the B2B space look at podcasting
- How to use podcasts to target future customers as part of your business development strategy
- How increase the visibility of your podcast
- How to provide value during the podcast process to acquire the account or customer
- Can you use podcasting as a customer acquisition strategy if you are taking an Account Based Marketing (ABM) approach?
- How can you use a podcast episode to acquire similar customers or more ideal customers
- What do you need to keep in mind in taking the conversation from a podcast to getting referrals or them on board as a client
- and much more
Discover more at https://www.sproutworth.com/podcasting-as-a-customer-acquisition-strategy/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com