How to use powerful influencer seeding strategies to easily drive rapid growth by 457%
- E235
- 38:46
- March 16th 2022
Cody Wittick is the Co-Founder and Managing Partner at Kynship.
Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.
Cody is passionate about equipping and educating brands to build out strong influencer programs that generate revenue.
In this episode, Cody shares his experiences to tell us how we can use powerful influencer seeding strategies to easily drive rapid growth by as much as 457%. Insights he shares include:
- What is Influencer seeding
- How to build a community of influencers around the brand
- How to do influencer marketing for B2B brands
- What change are we seeing on a macro level with influencer marketing
- If a brand wants to start leveraging influencer marketing today, what steps should it take
- How do you measure the ROI of influencer marketing
- Understanding your brand story and finding others who can tell it best.
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
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