How to use product-led growth to easily supercharge your business
- E338
- 35:40
- March 18th 2023
Discover how product-led growth can help you supercharge your business and unlock new levels of success!
You will learn how to use product-led growth to supercharge your business and achieve higher levels of success.
"Successful people are not afraid to be uncomfortable at times, so never be afraid to be the dumb person in the room and ask for help early and often."
Nick Lumsden is the co-founder and CTO of Tenacity Cloud, which helps businesses avoid technical debt and wasted cloud spending. He has over 20 years of experience in software engineering, technology, and business leadership.
Nick Lumsden was an engineer in the healthcare data analytics space and was inspired by how cloud-based services and product-led growth were level playing fields for startups. However, he discovered more was needed to break away from assumptions and understand what the user needed and went about living in their shoes.
Nick learned about product-led growth, how it put the power in the customer's hands, and how to make the experience as frictionless as possible. He learned to eliminate his biases and be humble and inquisitive in conversations.
He was motivated by the potential to deliver continuous value and create a positive organizational culture. Through his journey of self-education, he learned the importance of being uncomfortable, asking for help, and building relationships.
In this episode, you will learn the following:
- How to help business leaders get out of their - "I can solve it myself" mindset
- How can businesses use cloud-based services to optimize their spending
- How can businesses create product-led growth instead of sales-led growth
- What strategies can companies use to build a culture of innovation
- Why should leaders in the tech space embrace a product-led growth strategy
- How to persuade potential customers by creating a powerful experience
- Nick's insights on building out a product-led growth flywheel
- How culture and narratives impact flywheel growth
- And much, much more ...
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy