How to use purpose-driven practices to drive sustainable business growth

Architect of influence Colt Briner seeks to accelerate the world's transition to purpose-driven business but faces the challenge of shifting the profit-focused mentality in this thought-provoking podcast episode.

Colt Briner is a seasoned marketing and business development executive passionate about purpose-driven businesses. With over two decades of experience, Colt has helped early-stage startups and successful unicorn companies thrive.

While serving as the Chief Communications Officer at Ensemble Health Partners, he recognized the incredible potential of purpose in business and created the Purpose Five framework. Today, he shares this transformative approach with leadership teams seeking to create purpose-driven organizations. Colt's mission is to help businesses forge deeper connections with their customers while making a positive social impact.

In this episode, you will be able to:

• Embrace the value of shifting to a purpose-driven mentality for successful businesses.
• Discover hidden champions in your organization that embody a purpose-driven mindset.
• Learn the relationship between company culture and purpose in becoming a purpose-driven organization.
• Implement actionable tips that enhance your company's transition to a purpose-driven approach.
• Gain insights into why a blend of innovators, early adopters, and institutionalists can benefit your company.

Some areas we explore in this episode include:

• Consider the impact your company is seeking to create in the world.
• Identify and articulate your company's values.
• Engage your executive team in a discussion to arrive at an agreed alignment on your purpose.
• Shift your mentality to focus on adding value and customer impact.
• Identify purpose-driven individuals through interviewing to find those naturally predisposed to thinking about purpose.
• And much, much more.