How to use soft leadership skills to empower and drive growth artwork
Predictable B2B Success

How to use soft leadership skills to empower and drive growth

  • E315
  • 53:11
  • December 28th 2022

Darryl Praill is the Chief Marketing Officer of Agorapulse, a social media marketing platform.

Darryl is a high-tech marketing executive with over 25 years of experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO's. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. Praill is a former recipient of the coveted Forty Under 40 Award and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS).

He has raised over $50 million in venture funding across multiple organizations and consulted with world-class corporations including Salesforce, SAP, and Nielsen.

In this episode, he shares how we can use soft leadership skills to empower teams and drive growth. Insights he shares include:

  • The biggest challenges with revenue growth for companies in the B2B space
  • The place for soft leadership skills for today's executive leadership teams
  • Is revenue growth the by-product of a handful of attributes? If so what are they
  • What does it take for a CRO to be successful today
  • Is there a correlation that can be drawn between how tasks are executed and the manner in which leaders develop relationships in and out of a team
  • How to build psychological safety in conversations with others
  • How to better understand people's motivations in their roles and responsibilities
  • Darryl's take on experiential learning in the context of leadership development
  • How best to tackle revenue growth
  • and much much more ....

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com