In this episode, Lubna Forzley-Badr, founder of Stories.ae and marketing director of Mumzworld.com shares how to use storytelling in business to fuel growth and bring about transformation from within the business. Insights she shares include:
- Why start with the why of your business
- The principles of parent based leadership which ground good storytelling
- The foundations of creating a great story in business
- Why sharing knowledge is a key part of storytelling
- How to inject humour into stories wisely
- The 7 story archetypes and how they can dramatically improve your marketing and fuel growth
- How to make business storytelling awesome
- How to gear your stories towards brand awareness and engagement
- How to use social media to share your story and identify with your future clients
- How to go about creating a movement
- How to add an appropriate call to action to your stories
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com