How to use storytelling in podcasts to easily drive revenue growth fast
- E245
- 47:13
- April 20th 2022
Prarthana Sibal is the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co.
Prarthana has managed over 1,000 Podcast Episodes from idea to launch including branding, public relations, corporate communications, brand reputation, and podcasting for brands.
In this episode Prarthana shares how to use storytelling in podcasts to easily drive revenue growth fast. Insights she shares include:
- Why do people hold the notion that Asians don't listen to podcasts
- Why do people believe that long-form content is not engaging
- Why use audio as opposed to video (which many say is more engaging)
- How to include storytelling in content marketing
- How to include storytelling in podcasts
- How to include storytelling in content marketing for brands with non-sexy products or services
- How to think about episodic content that succeeds in engaging your ideal audience
- How to convince your management to start a podcast
- How to measure success when using storytelling in your podcasts
- Examples of successful B2B podcast practices
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com