How to use storytelling in podcasts to easily drive revenue growth fast
- E245
- 47:13
- April 20th 2022
Prarthana Sibal is the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co.
Prarthana has managed over 1,000 Podcast Episodes from idea to launch including branding, public relations, corporate communications, brand reputation, and podcasting for brands.
In this episode Prarthana shares how to use storytelling in podcasts to easily drive revenue growth fast. Insights she shares include:
- Why do people hold the notion that Asians don't listen to podcasts
- Why do people believe that long-form content is not engaging
- Why use audio as opposed to video (which many say is more engaging)
- How to include storytelling in content marketing
- How to include storytelling in podcasts
- How to include storytelling in content marketing for brands with non-sexy products or services
- How to think about episodic content that succeeds in engaging your ideal audience
- How to convince your management to start a podcast
- How to measure success when using storytelling in your podcasts
- Examples of successful B2B podcast practices
- and much much more ...
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
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Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
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Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy