How to use strategic adaptability to create a competitive advantage
- E87
- 42:19
- October 10th 2020
In this episode, Melissa Schneider VP of Product Marketing & Marketing Operations at GoDaddy shares her observations on strategic adaptability for businesses in light of COVID. Insights she shares include:
- What is strategic adaptability
- Godaddy's survey of small to medium-sized businesses
- Observations on businesses' ability to adapt to a changing business environment
- How to create a competitive edge
- Sustainable competitive advantage examples worth noting
- Hallmarks of sustainable businesses that have learned to adapt to changing circumstances
- Why preselling to build influence with your prospects is vital
- The challenge for bigger businesses with strategic adaptability
- How change affects a business's product messaging
- Product messaging examples that work
- Product messaging framework that can be used
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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