How to use the hybrid work model to transform your business growth
- E186
- 46:03
- September 25th 2021
Kelly Gratz is the CEO of g2o and brings together under her leadership all the elements that make g2o Ohio's largest digital experience agency.
g2o blends expertise in data, experience research and design, and technology to help organizations turn their digital and customer experience goals into tangible outcomes.
Kelly has had extensive experience as CEO and president of multiple technologies, digital, and healthcare companies.
In this episode, Kelly shares her experiences with leading her organization to a hybrid work model and how to use the hybrid work model to transform your business growth. Insights she shares include:
- What is a hybrid work model
- Why is it such a prevalent issue today for businesses
- Is strategy enough or is there more to be done to support a hybrid work model
- Are companies using the bait-and-switch trick to get people on board initially and then reverting work policy
- Does today's work model entail a change in culture
- How to address perceptions of invasive surveillance
- How to prevent a two-tier class system developing in the company
- How to address turnover and pay issues How to address managers' misconceptions
- How to develop empathy for the reality of dealing with issues in peoples lives
- How to address security issues
- and much much more ...
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy