How to use the power of emotion in marketing to drive business growth
- E131
- 49:53
- March 13th 2021
How to use the power of emotion in marketing to drive business growth.
In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book - “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include:
- What is emotional marketing?
- Why evoking emotion in marketing is so effective
- Why branding is about evoking emotion in an audience
- Emotional hooks marketers can use
- Strategies to add emotion in marketing
- How authenticity and transparency play a role in the development of content and story
- How to measure emotional marketing
- and much more ...
Discover more - https://www.sproutworth.com/how-to-use-the-power-of-emotion-in-marketing/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com