How to use the secrets of a remarketing strategy to drive success

When Amanda Klitsch, is tasked with helping marketers quickly capture leads, she advocates for an empathetic approach, stressing the need to build strong relationships with the audience and emphasizing the value of testing and optimizing to maximize return.

You will learn how to unlock the power of remarketing to boost your success and discover its secrets.

"No one buys anything because they saw an ad, especially in the business space. So there is a real need to build that relationship and create a conversation that your audience wants to engage with and that your audience finds valuable."

Amanda Klitsch is the Director of Demand Generation for Salient MG, a strategic mapping agency for road-stage B2B startups. She has created end-to-end user journeys and cross-channel communications for BTB technology, IT, higher education, and healthcare companies.

Amanda Klitsch believes that no one buys anything because they saw an ad, especially in the business space. She also believes that marketers needed to build relationships with their audience and create conversations that the audience wanted to engage with. Amanda focused on consumer psychology and helping users engage from start to finish. She is familiar with the challenge of having limited resources and gave advice on how to stretch the dollar and get more for less. Amanda uses data to show how remarketing drives success, such as a 90% lower cost per lead and a 100% higher conversion rate. She stressed the importance of the give-to-get relationship between the user and the business, and the need to track micro yeses and adjust the strategy accordingly. Amanda understands that the success of remarketing depends on the approach to awareness and segmenting the influencers

In this episode, you will learn the following:

• What are the biggest challenges marketers face when engaging with clients
• How can marketers maximize their investments in digital marketing, even with limited resources
• How can marketers create trust with their audience and convert more leads
• Why is remarketing an often-overlooked opportunity for brands
• The psychology behind remarketing
• The potential impact of remarketing on brands
• What makes a remarketing campaign effective
• How to ensure that the people you engage with are able to convey the message to others in a B2B context
• and much much more