How to use trade show marketing strategies to fuel business growth
- E25
- 53:25
- December 11th 2019
In this episode, Barry Speilman VP of marketing at Sixgill, a cyber security firm shares how he uses events and trade show marketing strategies to fuel business growth. Insights he shares include:
- How to market to enterprise and government clients
- How to market so as to ensure a continual supply of leads
- How Sixgill uses content marketing to nurture leads
- Why they advertise their webinars given the clients they target
- How to use influencer marketing for events to fuel growth
- How to decide what sort of budget to allocate towards events and trade show marketing to gain an ROI
- How to decide whether boosting brand awareness takes priority over generating leads in your trade show marketing strategy
- Who you need to take along to execute on your trade show marketing strategy
- Barry’s perspective on whether public relations is a separate specialty or a skill set in a broader digital marketing context
- The role of employee advocacy for trade show marketing strategies and lead nurturing
Discover more - https://www.sproutworth.com/how-to-use-trade-show-marketing-strategies-to-fuel-business-growth/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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