How to use video content marketing to boost business growth
- E13
- 45:19
- September 18th 2019
In this episode, Jose Cayasso (Caya) CEO and Co-founder of Slidebean shares his perspectives on Slidebean's growth and the factors that have paved the way for the company's success. Insights he shares include:
- The growth factor that has helped with Slidebean’s growth consistently over the years
- How video content can fuel engagement with your ideal audience
- What most businesses get wrong with their video content
- Slidebean's approach to producing video content and how you can use it
- Lessons learnt from their most popular video content
- How Slidebean tracks conversions and uses calls to action in their video content
- Why Slidebean isn’t focused on email marketing
- Slidebean’s approach to investing in SEO and content
- The hardest struggle Slidebean has had to contend with on an ongoing basis
- What the future of Slidebean looks like
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com