How to write a bestseller that drives business growth artwork
Predictable B2B Success

How to write a bestseller that drives business growth

  • E118
  • 59:16
  • January 27th 2021

In this episode, Susan Dean, founder, and CEO of Dean Publishing shares her lessons and thoughts to best answer the question - how to write a bestseller that drives business growth. Insights she shares include:

  • What is a bestseller and the benefits of writing a book
  • How to ensure that your bestseller serves business objectives. What could that look like for B2B companies
  • How to write a bestseller
  • How to write with your desired audience in mind
  • How to edit your book
  • How to package your book to maximize distribution and reach
  • Why we should never stop launching our book
  • What does the marketing of a book and bestseller look like
  • Why use an editor and someone who understands the publishing world
  • Self-publishing vs traditional publishing the pros and cons
  • and much more ...

Read more at - https://www.sproutworth.com/how-to-write-a-bestseller-that-drives-growth/

Predictable B2B Success

If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.

Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.

Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.

What you will walk away with every episode:

  • Operating frameworks for building predictable revenue pipelines
  • Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
  • GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
  • Strategies that compound across your organisation, not one-off tactics that fade

Why 500+ episodes and a 5.0-star rating?

This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.

Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.

Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.

Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.

Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy