How to write a bestseller that drives business growth
- E118
- 59:16
- January 27th 2021
In this episode, Susan Dean, founder, and CEO of Dean Publishing shares her lessons and thoughts to best answer the question - how to write a bestseller that drives business growth. Insights she shares include:
- What is a bestseller and the benefits of writing a book
- How to ensure that your bestseller serves business objectives. What could that look like for B2B companies
- How to write a bestseller
- How to write with your desired audience in mind
- How to edit your book
- How to package your book to maximize distribution and reach
- Why we should never stop launching our book
- What does the marketing of a book and bestseller look like
- Why use an editor and someone who understands the publishing world
- Self-publishing vs traditional publishing the pros and cons
- and much more ...
Read more at - https://www.sproutworth.com/how-to-write-a-bestseller-that-drives-growth/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com