How understanding your customer wants and needs easily drives growth
- E152
- 44:52
- May 29th 2021
Cory McKane is a co-founder and the CEO of WeStrive an app built to help personal trainers in the fitness industry grow their business.
In this episode, Cory shares his experiences and lessons learned in understanding his customer wants and needs and how that understanding can be used to rapidly drive business growth. Insights he shares include:
- What has been the key factor in enabling Cory to scale WeStrive
- Why invest in talking to customers on a regular basis
- The impact of these conversations on Cory's business
- What are Cory is looking for from these conversations
- How to build a community around your product
- How to use customer conversations to scale your business
- How to understand your customer wants and needs
- How to filter through feedback and customer wants and needs to build out features
- The role of empathy in truly understanding your customer wants and needs to build a product that continues to be successful now and in the future
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com