How unusual employee engagement strategies can drive long term growth artwork
Predictable B2B Success

How unusual employee engagement strategies can drive long term growth

  • E301
  • 40:44
  • November 5th 2022

Katie McLaughlin is the Founder, Chief Strategist, and Transformation Artist at McLaughlin Method. She helps organizations create engaged employees and positive, inclusive workplace culture.

She uses techniques from improvisational theatre to rehearse common scenarios in the work environment and adopt behaviors that support organizational culture goals. Katie has over 20 years of experience facilitating, teaching, and coaching. Before starting McLaughlinMethod, Katie earned two Horizon Awards for her training, supported software implementations with robust change management programs, and developed countless onboarding programs for Sales, Customer Service, and other customer-facing roles.

In this episode, Katie shares how we can use unusual employee engagement strategies to drive long-term growth. Insights she shares include:

  • The problem with most employee engagement initiatives
  • Where does theatre production fit into the picture of business growth and employee engagement programs
  • What are the engagement initiatives used by top companies
  • The relationship between culture and business growth
  • How to measure the outcome of your work if focusing on people outcomes
  • Why is it crucial for companies to build an inclusive workplace culture
  • What does inclusion look like and how can leaders better lead in that area
  • Should we treat employees like customers
  • and much much more ...

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com