How unusual employee engagement strategies can drive long term growth artwork
Predictable B2B Success

How unusual employee engagement strategies can drive long term growth

  • E301
  • 40:44
  • November 5th 2022

Katie McLaughlin is the Founder, Chief Strategist, and Transformation Artist at McLaughlin Method. She helps organizations create engaged employees and positive, inclusive workplace culture.

She uses techniques from improvisational theatre to rehearse common scenarios in the work environment and adopt behaviors that support organizational culture goals. Katie has over 20 years of experience facilitating, teaching, and coaching. Before starting McLaughlinMethod, Katie earned two Horizon Awards for her training, supported software implementations with robust change management programs, and developed countless onboarding programs for Sales, Customer Service, and other customer-facing roles.

In this episode, Katie shares how we can use unusual employee engagement strategies to drive long-term growth. Insights she shares include:

  • The problem with most employee engagement initiatives
  • Where does theatre production fit into the picture of business growth and employee engagement programs
  • What are the engagement initiatives used by top companies
  • The relationship between culture and business growth
  • How to measure the outcome of your work if focusing on people outcomes
  • Why is it crucial for companies to build an inclusive workplace culture
  • What does inclusion look like and how can leaders better lead in that area
  • Should we treat employees like customers
  • and much much more ...

Predictable B2B Success

If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.

Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.

Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.

What you will walk away with every episode:

  • Operating frameworks for building predictable revenue pipelines
  • Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
  • GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
  • Strategies that compound across your organisation, not one-off tactics that fade

Why 500+ episodes and a 5.0-star rating?

This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.

Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.

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