Investing in a website: How to drive business growth via SEO easily Part 1 artwork
Predictable B2B Success

Investing in a website: How to drive business growth via SEO easily Part 1

  • E203
  • 56:42
  • November 24th 2021

Matt Raad is the CEO and Co-Founder of eBusiness Institute (a digital training organization and is passionate about helping others to buy online businesses.) and with his wife Liz, they have been recognized as Australian experts in buying online businesses.

Matt is also a highly successful website investor, angel investor, and digital educator who has over 25 years of experience in mergers and acquisitions of businesses from $1M up to $20Million.

Matt is regarded, as Australia's leading expert in training total beginners how to buy websites, website valuation, website due diligence, and investing in digital assets.

The eBusiness Institute's digital training programs, help high-income earners transition, from their job or business income to leveraged passive website income, so they can secure their future and own real online assets that can be sold for 20-50x their monthly income! 

In this episode, Matt shares his insights and experiences gleaned from years of experience. He shows us how to go about investing in a website that drives business growth via SEO easily. Insights he shares include:

  • Why consider investing in a website as a growth strategy
  • How do you ascertain whether a website is worth investing in given where you're at currently, in your business
  • What sort of criteria should we look at when acquiring a website
  • How to estimate/calculate the ROI on your investment of investing in a website
  • Performing due diligence prior to making an investment
  • Risks, issues, and control requirements
  • Mistakes made in buying websites
  • What process should we follow when taking over a website and planning future growth
  • and much much more ...


Predictable B2B Success

If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.

Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.

Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.

What you will walk away with every episode:

  • Operating frameworks for building predictable revenue pipelines
  • Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
  • GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
  • Strategies that compound across your organisation, not one-off tactics that fade

Why 500+ episodes and a 5.0-star rating?

This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.

Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.

Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.

Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.

Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy