Marketing strategies for the business-to-business market: 10 of the best proven B2B marketing strategies and examples
- E69
- 41:03
- August 8th 2020
In this episode, Joe Sullivan, co-founder of Gorilla 76, an industrial marketing agency, shares his insights into marketing strategies for the business-to-business market. Insights he shares include:
- Why businesses struggle to find their respective niches
- The impact of the pandemic on Joe's clients
- Why certain companies are doing better than others
- The essential ingredients to a sustainable industrial marketing strategy
- How Joe helps businesses that are struggling with their positioning
- Should companies view their marketing departments as more of a publishing arm of their business
- How businesses in the manufacturing space deal with aligning their sales and marketing teams
- How to balance quick wins with a longterm sustainable success
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com