Marketing vs Branding: How you can use both to drive business growth
- E130
- 35:19
- March 10th 2021
In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include:
- Marketing vs branding what are the differences
- Why marketing is not everything
- Why you are not the ultimate authority when it comes to your brand
- Why there is no formula for success with branding
- Marketing can be a great way to get a customer’s attention, but branding is a great way to keep their attention
- Branding comes first, marketing comes second
- Branding has just as much of an impact on your team as it does on your customers
- Why focus on product first
- Marketing vs branding: How does a product-first approach play out in the development process and marketing
- Is this another way of looking at marketing vs branding
- Why run an offer on AppSumo for bCast
- What user lead growth features that Tom embedded in his product
- How to get increased exposure with a product first approach
- How a recent content strategy made a difference to Tom's processes to increase sales and revenue.
- Where podcasts fit into Tom's focus on product
- and much more ...
Discover more - https://www.sproutworth.com/marketing-vs-branding-drive-business-growth/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com