
Mastering referral partnerships with BX Networkings Matt Alderton: sharing and maintaining high-level connections for business success
- E368
- 48:42
- July 1st 2023
Have you ever thought about the value of your time? How much it can impact others, and how prioritizing it reflects how we prioritize people?
Matt Alderton is known for his expertise in building referral relationships and networking strategies. Matt shares his insights on the power of giving time to others, the importance of surrounding oneself with the right people, and the success he has achieved through his unique approach to business networking.
Referral relationships play a pivotal role in business growth, and Matt understands the significance of building these partnerships, especially for startups. He shares his blueprint for creating a 6-figure referral marketing plan and explains how implementing this system with a team can generate a 7-figure return from networking alone. Whether you're an early entrepreneur or an established business owner, Matt's framework provides invaluable guidance in training your sales team and taking your business to new heights.
But networking isn't just about numbers and transactions for Matt. It's about creating a community where individuals can connect personally, forging meaningful relationships beyond business. That is why BX Networking stands out from other traditional networking groups. Matt's vision is to provide a space where members can participate as little or as much as they want, attend different locations, and build referral partnerships outside the room.
Join Vinay Koshy as he dives deep into the mind of Matt Alderton, a leader who understands the true essence of time, the magic of building referral relationships, and the power of surrounding oneself with the right people.
Matt Alderton is a passionate entrepreneur and business coach who dedicated his career to helping people develop and achieve their fullest potential. With over 15 years of experience managing teams and running various businesses, Matt has learned the importance of surrounding oneself with the right people for success. After facing his challenges and realizing the impact of having a strong support system, Matt founded BX, a business support network that aims to help small businesses grow and thrive.
What started as an education-focused platform quickly evolved into a community of like-minded individuals across Australia, the US, Canada, and Europe. Matt believes business success comes from building strong relationships and doing business with people rather than just businesses. Through BX, he provides resources, networking opportunities, and referrals to help entrepreneurs achieve their business goals. Matt's dedication and commitment to helping others have made him a respected figure in the business world, and his work with BX has garnered incredible success over the past eight years.
Some areas we explore in this episode include:
- The importance of prioritizing time as a reflection of how we prioritize people
- The benefits of giving time to others and the concept of reciprocity
- The impact of size on referral relationships and the role they play in business growth
- The benefits of being part of a network of business owners and the framework it provides
- The potential return on investment from networking and referral marketing
- The importance of surrounding oneself with the right people and the regrets of not doing so in the past
- The creation of BX Networking and its focus on relationship-based referrals and community building
- The success and structure of BX Networking events, including open networking, introductions, member presentations, and one-on-one catch-ups
- The value and effectiveness of referral relationships and the need for a structured plan
- The unique approach of BX Networking and its value proposition for members
- The focus on referral marketing and building partnerships with complementary businesses for high ROI marketing
- The importance of discipline in business and prioritizing essential tasks
- The power of referrals in a B2B context and the statistics supporting their effectiveness
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com