SaaS pricing models: A guide to crafting the right SaaS pricing strategies
- E140
- 35:18
- April 14th 2021
SaaS pricing models: A guide to crafting the right SaaS pricing strategies.
Ajit Ghuman is the Head of Product Marketing at Narvar, (an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences.
In this episode, shares his experiences and lessons learned around creating effective SaaS pricing models that enable a business to rapidly scale. Insights he shares include:
- Why do businesses believe that pricing is complex?
- Should crafting SaaS pricing models be solely a marketing activity that is part of the traditional 4P's
- How to go about conducting a pricing analysis
- What are the principles businesses should know in order to be able to price to scale
- What information should they have in order to craft an informed pricing strategy
- What lessons can we learn from other companies in the software space.
- The framework that Ajit recommends for businesses to craft their SaaS pricing models
- Why effective SaaS pricing models require marketing and sales to work closely together
- and much more ...
Discover more - https://www.sproutworth.com/saas-pricing-models-a-guide-to-crafting-models/
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