Sales operations: What it is and how to implement it to drive growth
- E167
- 57:14
- July 21st 2021
Sales operations: What it is and how to implement it to drive growth
David Ledgerwood is the Managing Partner at Add1Zero which provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue.
David has sold software and services for more than a decade and helped several companies grow into the mid-7 figures. His experiences include heading up Sales and Services for Gun.io for three years, during which time he got to book, staff, and oversee more than 100,000 hours of development and helped 10x sales.
In this episode, he shares what sales operations are and how to implement them to drive growth. Insights he shares include:
- What are sales operations
- Why are sales operations important
- What is the difference between sales enablement and sales operations
- What sales operations roles need to be developed in order to create predictable growth
- How to build and measure a sales operations strategy
- Key metrics and KPIs to keep in mind
- David's take on essential sales operation tools
- Best practices to improve sales operations
- and much much more ...
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