Short term marketing strategies vs long term marketing strategies : How to optimize for both
- E71
- 34:56
- August 15th 2020
In this episode, Ana Raynes, founder, and owner of Simplified Impact, a B2B digital marketing full-service agency that focuses on the CEO and lead generation, shares her thoughts on short term marketing strategies vs. long term marketing strategies and how to optimize for both. Insights she shares include:
- Comparing short term marketing strategies vs. long term marketing strategies
- How to optimize for short term marketing strategies and long term marketing strategies
- Why Ana spends a fair amount of time on the client-side
- How would we know when our messaging is right
- How current circumstances have impacted short term marketing strategies and long term marketing strategies
- Ana's twist on an inbound marketing strategy that works well with most of her clients
- How to use short term strategies to fuel long term growth
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com