Welcome to Predictable B2B Success. In this episode, Vinay Koshy interviews John Cousins—investor, tech founder, and educator—whose MBA ASAP program has helped over 30,000 students worldwide. Learn how John turns business theory into practical advice for founders at every level.
Hear why John created MBA ASAP, how mental models and curiosity drive founder success, and his approach to simplifying business concepts. Get practical tips on financial literacy, pricing, and common pitfalls for entrepreneurs.
Want actionable business advice and new ways to think about B2B success? Listen in for practical strategies you can use now.
Some topics we explore in this episode include:
- John Cousins’ Career Path – His trajectory from engineering to business, teaching, writing, and investing.
- Creation and Purpose of MBA ASAP – Addressing the gap between academic business education and real-world practices.
- Educational Techniques – Making complex business topics simple and actionable through practical examples.
- Mental Models – Using frameworks for strategic thinking and decision-making in business.
- AI and Automation – Impact of AI on business operations, vibe coding, and leveraging tech tools.
- Decision-Making Processes – Heuristics, Bayesian analysis, and strategies for faster, smarter choices.
- Financial Literacy – Simplifying accounting concepts and why finance matters for founders.
- Iterative Market Testing – Applying the “ready, fire, aim” philosophy to test product demand via email and feedback.
- Pricing and Revenue Strategies – Finding optimal pricing, avoiding underpricing, and scaling revenue.
- Skill Stacking – Building complementary skills like reading, sales, and negotiation to excel in business communication.
- And much, much more...
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy