Social change campaigns: How to inspire change and drive growth
- E270
- 34:59
- July 20th 2022
Justin Kline is the Founder and President of Markerly. During his 9-year tenure, Justin has led the company’s growth, guiding strategic direction, product development, and developing Markerly’s platform and media practice.
During Markerly’s ascension as a pioneer of influencer marketing, Justin has spearheaded award-winning campaigns for Fortune 500 brands, Non-Profits, and Government organizations. Justin has also developed a unique methodology that allows for influencer marketing to be holistically integrated within broader media plans to maximize impact–developing technology to streamline the process.
Prior to Markerly, Justin was responsible for managing multi-million dollar monthly ad budgets that involved complex audience targeting and optimization at AddThis (acquired by Oracle) for brands such as 1-800-Flowers, Sony Pictures, Hilton, and more. In addition to leading and growing Markerly, Justin’s interests range from philosophy, ethics, history, cryptocurrency and blockchain technology, software engineering, and advising startups.
In this episode, he shares how we can craft social change campaigns that inspire change and drive growth. Insights he shares include:
- The correlation between marketing and influence
- Does culture within an organization determine the probability of success with influencer marketing
- What are social change campaigns
- How influencer programs fit into the overall strategy a company pursues
- How influencer marketing can drive social change campaigns
- How to develop the right kind of campaigns social change campaigns
- How best to build communities around influencer campaigns
- and much much more ...
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