Startup fundraising and leverage: How to drive growth and scale fast artwork
Predictable B2B Success

Startup fundraising and leverage: How to drive growth and scale fast

  • E414
  • 50:04
  • January 27th 2024

In this episode of "Predictable B2B Success," we delve into the world of scaling startups and early-stage investments in the enterprise AI space with Anupam Rastogi, a seasoned general partner at Emergent Ventures. Anupam brings over a decade of invaluable experience in venture capital, with a keen focus on seed and early-stage investments in AI-powered SaaS and infrastructure.

Join host Vinay Koshy as he explores the unique challenges and key strategies for the growth of startups with Anupam. From the critical importance of achieving early product-market fit to the intricacies of scaling and continuously growing sales and marketing efforts, this conversation offers a goldmine of insights for founders and entrepreneurs navigating the ever-evolving startup landscape.

Anupam doesn't just discuss the challenges; he also provides actionable advice, such as the significance of the founder or one of the founders making the first 5-7 enterprise sales and the need to engage in deliberate sales, marketing, and product cadence during a company's growth stages.

Tune in to gain exclusive access to Anupam's expertise and unrivaled advice on venture round fundraising, fostering a thriving company culture, and choosing the proper lead generation channels at different stages of a company's growth. If you want to scale your startup or are deeply invested in venture capital, this episode promises to be a game-changer.

Some areas we explore in this episode include:

  • Importance of early-stage hires in startups
  • Product-market fit and customer feedback in scaling companies
  • Distinction between fundraising and sales 
  • Successful startup example: Present, an AI-powered presentation creator
  • Enterprise sales and the role of founders in initial sales
  • Involvement of founders in understanding customer feedback
  • Deliberate efforts in sales, marketing, and product cadence during growth stages
  • Importance of surrounding founders with the right advisers and investors
  • Challenges of scaling startups and achieving early product-market fit
  • Dynamics of venture round fundraising and critical considerations for startups
  • And much, much more ...


Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com