Strategic Press Releases, Credibility Binders, and Surveys: Unveiling the Secrets to B2B PR Success with Mickie Kennedy
- E374
- 44:32
- July 22nd 2023
Are you tired of your B2B PR efforts falling flat? Wondering how you can gain recognition and conversions in the crowded marketplace? Look no further! In today's episode of Predictable B2B Success, we have a guest who has cracked the code to B2B success through the power of PR. Join our host, Vinay Koshy, as he sits down with Mickie Kennedy, the founder, and president of Erelases, a leading authority on press release distribution for small businesses.
From the importance of industry recognition to the value of trade associations, Mickie shares his insights on leveraging PR to drive visibility, credibility, and revenue. He reveals an inspiring story of how a waste management engineer turned a press release award into over a million-dollar business opportunity. But it doesn't stop there. Mickie's expertise extends beyond traditional press releases. He shares the secrets to creating compelling multimedia content that captures attention and gets picked up by journalists.
Get ready to take notes as Mickie Kennedy shows us how to create newsworthy press releases, conduct effective surveys, and position ourselves as thought leaders in our industry. If you're ready to transform your B2B marketing game, tune in to this Predictable B2B Success episode with Mickie Kennedy.
Some areas we explore in this episode include:
- The effectiveness of PR from a B2B standpoint
- The impact of PR on recognition and conversions
- The value of being featured in trade publications
- Using PR to share successes and provide social proof
- How good publicity and industry expertise can decrease price shopping
- Partnering with trade associations to increase survey responses
- Leveraging surveys for marketing purposes and building relationships
- The effectiveness of press releases during recessions
- The importance of multimedia in press releases, particularly photos and videos
- Crafting compelling quotes and building narratives within press releases
- And much, much more.
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
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Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy